Luxury fragrance as a driver of growth. Amid a reorganisation and a slowdown in activity, the U.S. beauty giant plans to draw on its new French centre to accelerate the pace of its fragrance launches.
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Maria Giulia Prezioso Maramotti on revamping Max Mara in Paris
On Wednesday, Max Mara unveiled its radically overhauled key Paris flagship, imbued with a highly distinctive and luxury take on restrained brutalism.
