Home Corporate Gore-Tex’s Lara Wittmann: ‘Brands are asking us to adapt our technologies for... Corporate Gore-Tex’s Lara Wittmann: ‘Brands are asking us to adapt our technologies for use with natural materials and everyday products’ By Styloux Mag - January 30, 2026 42 0 FacebookXPinterestWhatsApp As a specialist in outdoor membranes, Gore-Tex will need to relearn how to work with natural materials and adapt its range to urban wear, its strategic marketing director explains. RELATED ARTICLESMORE FROM AUTHOR Corporate Herapreg wins the inaugural RougeGorge Prize with its vulval and pelvic pain-relief briefs Corporate At VivaTech 2026, ChatGPT becomes brands’ new showcase Corporate Jo Malone London links with Pinterest for image-based Scent Scanner in France, US LEAVE A REPLY Cancel reply Please enter your comment! Please enter your name here You have entered an incorrect email address! Please enter your email address here Save my name, email, and website in this browser for the next time I comment. - Advertisement - APPLE Just a moment… Styloux Mag - December 22, 2025 0 Just a moment... RECENT POSTS Herapreg wins the inaugural RougeGorge Prize with its vulval and pelvic pain-relief briefs Styloux Mag - June 19, 2026 How FESPA Sets the Gold Standard for Event Sustainability Styloux Mag - June 19, 2026 Club FESPA Lounge for FESPA members Styloux Mag - June 18, 2026 At VivaTech 2026, ChatGPT becomes brands’ new showcase Styloux Mag - June 18, 2026
